Can Direct Mails be Fun to Read?

Not only will many people out there try to tell you that Direct Mail is archaic, but most people think of mail as boring. On average, recipients spend less than 5 seconds looking at direct mail. If they think your direct mail is boring and useless, they will quickly dismiss your mailer regardless of how amazing your actual offer is. So how can we get their attention and have them interested in our offer? We created a witty, entertaining and well-designed infographic direct mail piece that let our consumers experience the joy of getting it.